Third-party Ads on Google Adsense
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I received an email a few days ago from Google Adsense and now they’re opened to third-party advertisers. This means a larger advertising inventory, also it will help Adsense publishers and advertisers to earn more from ad placements.
As per my knowledge, Google has accepted the following third-parties:
Advertiser ad servers: DoubleClick (DFA), Mediaplex
- Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
- Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
Google will accept more third-parties for it’s advertising program soon.
Optimizing your site to allow third-party ads
- Opt-in for image ads - The third party ads are only available in flash or image, so, no ads from third-parties will display for text-only ad units currently.
- Enable advertisers to target your Adsense channels
- Opt-in to placement targeting.
Controlling third-party ads
To control the display of third party-ads like contextual ads, you can use Ad Review Center. You can use it to block specific placement targeted ads from displaying on your site. To signup for Adsense’s Ad Review Center, click here.
Stumble it!
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Just a note: DoubleClick was acquired by Google, so it isn’t really third party.
I’m not sure if they did or not but they were planning to sell it as it’s a HUGE conflict of interest.